What is SEO?

Understand SEO Before Chosing It.
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Search Engine Optimisation

SEO Liverpool

Search Engine Optimisation has been around almost as long as the internet. From the first search engine there was a need to optimise websites so that they could be found. From the early days of Ask, Lycos and Netscape their have been companies that offer your websites higher up on search engines. Google was born in September of 1998 and since then have mastered themselves to the top of the search engine pile making it the most popular in the world.

Search Engine Optimisation is the name given to the industry that attempts to place your website at the top of Google and there are now 1000s of companies in the UK that offer variations of this service. As with any skilled industry, there are a small element of scammers who try to offer you a service but sell you another. These companies offer quick gains and promise to get you the top of Google within a small time scale or instantly. These companies are selling pay per click technology as SEO and it can be near impossible to tell the difference if the salesman is bullying enough.

What To Expect from SEO

This is where each company differs however it is crucial to understand that SEO will not yield instant results. Although you may see some results quickly, in order to get the most from SEO, you would expect to take a contract of atleast 6 months, sometimes 12 depending on the company.Here is a check list of what to expect from an SEO company.

  • Visible Onsite Changes
  • Monthly Suggestions to Improve Rankings
  • Agreed Set of Keywords
  • Monthly Reports on Position for Agreed List
  • A Plan of Action for Off Site Optimisation
  • Proof of Off Site Optimisation

If you take up an SEO contract off ourselves or another company, then please check you have the lists above and don't let any company talk to you about "IMPRESSIONS". This is a term used for pay per click only and Google themselves will happily tell you this. Not only are we looking for business but we also feel it is important to clean up an industry that is tarnished beyond belief.

Althought companies will not tell you exactly what it is they plan to change due to protecting their skill, you should atleast have all the information above. Help us to protect our industry by ensuring all companies work ethically and not to rip people off.

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